We Can Demystify Digital Marketing
Digital marketing. You know you need to do it. But where do you start?
It can be hard to know where to begin when developing an online marketing strategy. Should you send emails? Are banner ads still worth it? How do you get your ad to the top of the search results? What about sponsored content? Video? Social Media? How do you make sure the right people are seeing your ads? It can feel overwhelming.
And how do you know if you’re getting your money’s worth?
We’re here to help. At TEK Consulting, we help you to create a marketing strategy, in plain language, that will help you navigate this increasingly complex universe of online marketing.
Here's how it works:
Step 1: Strategy & Budget
We start by meeting with you to discuss your marketing strategy and budget:
- Branding: Developing your brand is more than just colors, fonts, and a logo (although those are all important!) It’s about bringing all of those pieces and more together in order to tell your story and create the face your business presents to the world. We can help you take your values and business goals and turn them into a cohesive brand identity that spans across your website, social media accounts, and advertising, so that your audience can immediately identify, recognize, and choose your brand.
- Audience: Before deciding how to market your business, you need to know who your audience is. Who are the people you want to buy your products or use your service or see your content? Where are they? What are their typical online habits? Knowing your target audience is a crucial piece of knowing how best to reach them. Need help figuring this out? We’re here for you!
- Competitors: Who are your competitors? How are they reaching your target audience? And how can you do it better? Knowing the competition is the first step in outmaneuvering them, and we can be your secret weapon. We’ll do what it takes to learn everything possible about your competitors. We’ll sign up for their newsletters, analyze their ads, and study what they do so that you can do it better.
- Options & Budget: Once you know who your target audience and competitors are, we can start discussing the different online marketing options available to you, and how they can best be integrated into a strategy that will serve the interests of your business and brand.
Marketing your business doesn’t have to cost a fortune! There are a lot of low-cost options that are still highly effective at getting your brand in front of the audience you want! Contact us to learn more!
Here are just a sampling of the marketing options we can help you with:
- Email Marketing (newsletters, sales, product updates, welcome emails, cart abandonment messages, etc.)
- Search Ads
- Display (Banner) Ads
- Social Media (Facebook, Twitter, Instagram, & more)
Step 2: Delivery
Once you have a strategy in place, it’s time to get started actually marketing your business. We know you have a lot on your plate running your business, so you can be involved as much or as little as you want to be.
Whether you want us to manage everything or just to support you as you do it yourself, we are here to make sure your marketing is successful. We will make sure to give you regular reports on all of the pieces of your marketing strategy so that you can feel comfortable knowing that information about your business is getting to the people who need to see it!
Step 3: Measure the Results
The biggest question in marketing, of course, is “Am I getting a return on my investment?”
With TEK Consulting on your side, you’ll never need to wonder. We are experts in analyzing analytics data and communicating it clearly to you, in a way that allows you to make smart decisions about how you’re spending your marketing dollars.
We will monitor all aspects of your marketing campaigns closely to make sure that they’re working for you. And if something isn’t working? We’ll change it.